Failure

TITLE:

Failure recruitment

DESC:

This series of recruitment ads draws senior scientists from academia into the private sector, and senior engineers away from development work. Although that kind of recruiting is notoriously difficult to do, the sophisticated yet playful tone of these ads was very successful.

COPY:

There’s Nothing But Trouble Around Here.

And wouldn’t you know it, we’re looking for more. Because we are the leading experts on failure, in every sort of industry. But no matter what kinds of problems we encounter, the resources and sophistication are here to find the solution. So if you are an experienced engineer who doesn’t like desks, join us. You’ll have every opportunity to get into trouble. And a career to get out of it.