Cisco

TITLE:

Hungry for Network Solutions

DESC:

Cisco conducts user and technology forums on a regular basis, as does every one of their competitors. Most IT professional attend only one or two a year, and do so selectively based on the quality of information, the attractiveness of the location and the promise of some fun. This invitation was created to position this forum as more lively and appealing than the others. It generated a sell-out event and won several design and advertising awards.

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TITLE:

Modern Masters

DESC:

The target audience was the most senior Fortune 100 technology executives, some of the busiest and most sought-after people in business. The assignment was to get them to attend a Cisco technology event. We created the concept of “Modern Masters,” leveraging the artwork, vision and courage of modern masters including Picasso, Malevich, Kandinski and Mondrian. The program generated nearly 100 percent participation, and won several design and advertising awards.

COPY:

Their medium is paint.
Their palette is color.
They are the Modern Masters.

They saw what everyone else saw… in a whole new way.

Your medium is the network.
Your palette is information.
And you are among the Modern Masters of Technology.

Come see internetworking technology in a whole new way.

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TITLE:

Solve the Network Puzzle

DESC:

This invitation to a technology unveiling promises that the user will learn many new ways to solve the puzzle of their IT business.