Cambridge: Mental Workout


Mental Workout


A recruitment campaign. Research indicated that the most desirable candidates loved solving puzzles, both in business and for amusement. Website received One Show Interactive award.


Our CFO couldn’t solve it, but we kept him anyway.

[Really, it’s not that important]
we’ve learned that the people who work here like to solve problems professionally, and not surprisingly, enjoy the mental challenge and diversion of this kind of thing …

[but don’t worry]

it’s not as if solving puzzles in the newspaper is criteria for working here, especially if you can help put start-ups on the map and turn Global100 brick-and-mortars into successful e-businesses. If you can do that, you’ll fit in perfectly well

[although some my snicker]
because we’re all business here