Cambridge: Mental Workout

TITLE:

Mental Workout

DESC:

A recruitment campaign. Research indicated that the most desirable candidates loved solving puzzles, both in business and for amusement. Website received One Show Interactive award.

COPY:

Our CFO couldn’t solve it, but we kept him anyway.

[Really, it’s not that important]
we’ve learned that the people who work here like to solve problems professionally, and not surprisingly, enjoy the mental challenge and diversion of this kind of thing …

[but don’t worry]

it’s not as if solving puzzles in the newspaper is criteria for working here, especially if you can help put start-ups on the map and turn Global100 brick-and-mortars into successful e-businesses. If you can do that, you’ll fit in perfectly well

[although some my snicker]
because we’re all business here